Amber joined A New Beginning in 2020 after working in elections for the State of Idaho. She initially served as an assistant to the agency’s founder, Stephanie Pearl, before stepping into the role of Marketing Director, where she now leads the agency’s outreach, communications, and community engagement efforts.
In her role, Amber works to share the agency’s mission, build meaningful relationships, and increase awareness of adoption services across Idaho. She develops and oversees messaging that helps women facing unplanned pregnancies find support when they need it most, while also connecting hopeful adoptive families to the agency. Through digital outreach, community partnerships, and strategic campaigns, she ensures A New Beginning’s work is both visible and accessible.
Amber also plays a key role in fundraising and community engagement, working to connect with local partners, donors, and organizations to support the agency’s programs and events. She helps plan and coordinate agency initiatives throughout the year, including Birth Mother’s Day, Cookies with Santa, Boo Bash, and other adoptee events.
She is passionate about challenging the stigma surrounding birth mothers and reframing their decisions with the dignity they deserve, recognizing adoption as a thoughtful and often courageous choice. She is a strong advocate for women, working to ensure their stories are told with compassion, respect, and honesty.
What Amber loves most about her work is getting a behind-the-scenes view of the care and dedication A New Beginning’s social workers bring to every situation. From first contact to finalization, she values witnessing the quiet, consistent effort that goes into supporting both birth mothers and families.